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PROJECT: Babcox Media - Responsive Website and Companion Newsletter
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ROLE: Visual Design, Illustration, Front-End Development
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DURATION: April 2021-June 2021
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Project Vision
As the Corporate Designer for Babcox Media, I needed to be able to maintain the corporate website without the everyday support from a developer. I rebuilt the site using Elementor Pro. This is a drag and drop website builder that allows you to customize every part of your theme. I carried our custom color palette and unique iconography throughout. This goal of this website is to show off Babcox Media’s powerhouse portfolio of brands and capabilities, as well as their best-in-class content.
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Challenges
Build the site in a way that can be maintained with minimal use of a developer.
Design a cohesive interface for familiar and unfamiliar users.
Maintain brand standards and tone.
Educate user on Babcox Media’s portfolio of brands and capabilities.
Homepage Hero Video
Brand Pages
Babcox Media’s robust portfolio includes 18 brands. The goal for each brand page was to provide an overview of the market it serves as well as to introduce the content team, and provide potential advertisers with sales materials including an Audience Experience Planner (AEP), a content calendar and ad specs.
Media Services Page
The media services page is a hub of information detailing Babcox Media’s capabilities.
Video Services Page
The goal of this page was to highlight Babcox’s talented video services team, their ever growing list of capabilities and their 10,000 square foot in-house garage and podcast studios.
